A lot of photographers complain about how hard it is to take care of a site. We know. We understand. It’s a really big question of how a photographer who is supposed to be only good with pictures and editing them are now demanded to be good at owning and managing a site. You cannot do everything yourself, especially with getting knowledge on how to master SEO for photographers.
So, your next solution is to get a third-party help. You let someone who is good with this does his job and you are off with doing what you are good at. But even so, you cannot let only that person manage it because content-wise, you are still the person who has to update it. That person can only help you optimize, update and observe the site’s health from time to time.
But, fear not, for we will help you get ideas on how to do that. Before that, let us tell you why you need to keep your site ‘alive’ and what updating means.
The world is changing every second. New posts, new articles, news are constantly updated on the net. The border is limitless and it is so easy for anyone to find anyone, anything, wherever they are. That means it’s so much easier to find an index of a wedding photographer. It is also easy for them to type the kind of photographer they need.
When the search engine shows results, it makes use of many factors to consider which one should rank higher. Activity is a factor they consider a lot since information has to be updated all the time. It’s also a way to tell the engine that it’s a site that is still active and used.
If you want to know more about this SEO for photographers, you can check out PhotoProSEO. This site has everything you need to know about SEO as well as a free SEO audit of your site.
How to remain updated?
There are many things you can upload to make sure that your site is alive. Many of you must be thinking about uploading the latest pictures you got and edited. That is one way to do it, but there is a better way to use your new pictures. Instead of just lumping them into the gallery, you can upload on your blog post on your latest work.
For example, a wedding photographer can upload his work on the latest wedding photography. He can talk about the place, the couple and then use the keywords that he usually ranks the highest with. Keep your readers updated with what you are doing. It will also let potential clients see that you are still a professional seeing those recent pictures.
Another way to do it is to go through an overhaul while maintaining the content on the design and layout of the site. This makes your site looks fresh and new as there are clients who like to make constant visits to multiple sites before deciding on emailing or meeting up with the photographer.
There are more about SEO for photographers you need to know, but for this week, can you think of something new you can add to your blog?