Have you ever heard the phrase “customer is king”?
If you haven’t, well now you can say you know. In the business world, there is no entrepreneur, sole proprietor, partnership or company that is not aware of the fact that without customers, they wouldn’t even exist. Customers are the individuals that make or break a business.
If you mistreat your customers or ignore their needs, chances are you are play my with the survival of your company. Especially since we are in the digital age where a simple post from a customer online can easily go viral under an hour. An example is when a customer makes a complaint about the services you as a Cheshire Wedding photographer provided for her.
This customer makes a post on social media and possibly tags you. The customer can easily post a statement such as “the service I received from Cheshire Photography sucks”, tags your handle in the complaint and possibly other influential social media users. These handles without interacting with you or having patronizing need your business in the past can easily be swayed to believe the complaints of this customer. Before you know it, you are being made to do damage control.
Now, for a photographer, one thing you should never do is give a customer reason to complain about you. You are a service provider that survives on referrals from clients. A simple complaint by a client to a few friends in private or in public can damage your chances of gaining referrals. So, anytime you are interacting with one customer or a potential customer, always assume you are dealing with 100 people because behind every customer is a whole other network of people you can convert to your clients.
Therefore, as a photographer, one thing you should strive to do is to ensure the way you interact with your customers is beyond reproach. You can develop a customer interaction process that makes this process easy. A customer interaction process is basically a guideline that dictates the way you relate with your customers. It is not something overly complex. Some tips include:
When a customer approaches you, what are you doing? Do you stand up to greet them so as to make them feel welcome?
The customer is here, do you leave it to them to start the conversation or you think about something that would make them feel at ease to start talking.
Listen and Acknowledge
The customer is meeting you for the first time. You do not want to overload them with information nor do you want the conversation to be boring. So, pay close attention to what they have to say then move on from there.
The resolution in this case is you presenting the possible ways you can be of use to the wedding couple. Show them samples of work you’ve done before and ensure you sell your services.
Also provide explanation on the type of wedding photography service you offer and the different packages that could satisfy the customer. Remember as a Cheshire Wedding Photographer like that of http://www.mauricerobertsphotography.com/ it is your job to make sure the client believes your services are all they need.